Have you walked into a bath & body shop and you’re instantly surrounded by a flood of scent? Sometimes it can be so overwhelming that it makes you leave the store.
Other times, it’s so inviting that you can’t wait to come back to the store so that you can be invigorated with that fragrance all over again.
This is the goal of Scent Marketing.
Applying scent into the air with the theme or intention of your business can create an entirely different environment and even more memorable experience for your clients and customers.
Many hotels, casinos, and corporate businesses have already started incorporating this method into their buildings and store. Places like Mandalay Bay in Las Vegas, Nevada, have a distinct scent that all their customers inviting. Because of this Coconut Spice air that fills the rooms and hallways in the resort, clients continue to stay there since the scent creates such a happy memory of staying in the hotel.
Any time in the future, when those clients smell a similar coconut spice scent, it instantly takes them back to when they were at their hotel on vacation and having a wonderful time.
This creates a scent and memory connection in your brain that you will experience before you can realize where that memory comes from. This is why Scent marketing is so effective. It can also create a comfortable and calm environment for corporate work offices.
One of the staples of our store in Englewood, Colorado, is the fact that when you walk in, there’s a very light to almost no smell. This is because we want you to be able to actually smell all of the scents we have available to you. On our oil table, each fragrance in pure oil at full concentration so that you can smell each one the best you can before placing it into your products.
Come in and create a new fragrance at our store so that you can incorporate it into the marketing of your own business! Great for Spas, Fitness Centers, and Corporate Offices!